Step 1

Know where you stand today

Before anything is changed, an honest picture of how AI treats your brand: which questions you win, who it names instead, whose sites it trusts, and what it says about you.

Example report · Northwind Coffee

We asked 10 questions your customers ask. You were absent from 6.

18/ 100 AI visibility

What a customer asked

Perplexity

AI Overviews

Gemini

ChatGPTYour page

“best specialty coffee subscription uk”
Recommended instead: Beanline, Copper Kettle Coffee
Perplexity:Absent
Google:No answer
Gemini:Absent
ChatGPT:Absent
Should answerHomepage
“where to buy freshly roasted coffee beans online uk”
Recommended instead: Beanline, Roast & Co
Perplexity:Absent
Google:Absent
Gemini:Absent
ChatGPT:Absent
Should answerHomepage
“best coffee beans for espresso machine 2026”
Recommended instead: Copper Kettle Coffee, Beanline
Perplexity:Absent
Google:Absent
Gemini:Absent
ChatGPT:Absent
Should answer/shop/espresso
“coffee subscription gift uk”
Recommended instead: Beanline, Copper Kettle Coffee
Perplexity:Absent
Google:Absent
Gemini:Absent
ChatGPT:Absent
Should answer/subscription
“ethically sourced coffee roasters uk”
Recommended instead: Beanline
Perplexity:Absent
Google:No answer
Gemini:Absent
ChatGPT:Absent
Should answer (maybe)Homepage
“light roast vs medium roast for v60”
Perplexity:Absent
Google:Absent
Gemini:Absent
ChatGPT:Absent
No page yetNothing crawled answers this
“best single origin coffee beans for filter”
Also recommended: Roast & Co
Perplexity:Absent
Google:Absent
Gemini:Absent
ChatGPT:Seen
Should answer/shop/espresso
“best decaf coffee beans uk”
Also recommended: Roast & Co
Perplexity:Seen
Google:No answer
Gemini:Absent
ChatGPT:Absent
Should answer/shop/espresso
“how to choose a coffee grinder for pour over”
Perplexity:Cited
Google:Absent
Gemini:Absent
ChatGPT:Absent
Cited/guides/choosing-a-coffee-grinder
“northwind coffee review”
Perplexity:Seen
Google:No answer
Gemini:Seen
ChatGPT:Cited
CitedHomepage

Fictional business, illustrative answers. Your report holds this table for your own domain: 10 questions, 4 engines, each asked 5 times. How the probe works

Winning these answers: Beanline (13) · Copper Kettle Coffee (7) · Roast & Co (7)

You are 4th of 9 names the engines reach for

#	Name	Questions	Share
1	Beanline	7/10	31%
2	Copper Kettle Coffee	5/10	22%
3	Roast & Co	4/10	17%
4	Northwind Coffeeyou	2/10	9%
5	Grind House	2/10	8%

Where you rank

See your position against the businesses AI actually names for your buyers, read from the answers themselves, not from a list we guessed.

You know who you are really up against in AI, which is rarely who you assumed.

Your site is 3rd of 41 websites the engines cited

1beanline.co.uk18%
2reddit.com14%
3northwind-coffee.co.ukyour site10%
4copperkettle.com8%
5coffeereview.com6%

Your pages cited: /guides/choosing-a-coffee-grinder (3×), / (2×)

Who gets cited

See which websites AI trusts when it answers your buyers, whether yours is one, and which of your pages it used.

You know whose authority to borrow, by getting listed or reviewed there, or to beat.

78/ 100 tone, 14 mentions

Quality +6Expertise +4Price −2

“Northwind is a small-batch roaster praised for freshness, though pricier than the big brands.”Perplexity

Roasting since 2014 · confirmed on your siteBased in Bristol · your site says Bath

What they say about you

Read how AI describes your brand in its own words, and find the facts it gets wrong, with your site's version beside them.

You manage your reputation where buyers now form it, and correct wrong facts at the source.

You are 4th of 9 names the engines reach for

#	Name	Questions	Share
1	Beanline	7/10	31%
2	Copper Kettle Coffee	5/10	22%
3	Roast & Co	4/10	17%
4	Northwind Coffeeyou	2/10	9%
5	Grind House	2/10	8%

Where you rank

See your position against the businesses AI actually names for your buyers, read from the answers themselves, not from a list we guessed.

You know who you are really up against in AI, which is rarely who you assumed.

Your site is 3rd of 41 websites the engines cited

1beanline.co.uk18%
2reddit.com14%
3northwind-coffee.co.ukyour site10%
4copperkettle.com8%
5coffeereview.com6%

Your pages cited: /guides/choosing-a-coffee-grinder (3×), / (2×)

Who gets cited

See which websites AI trusts when it answers your buyers, whether yours is one, and which of your pages it used.

You know whose authority to borrow, by getting listed or reviewed there, or to beat.

78/ 100 tone, 14 mentions

Quality +6Expertise +4Price −2

“Northwind is a small-batch roaster praised for freshness, though pricier than the big brands.”Perplexity

Roasting since 2014 · confirmed on your siteBased in Bristol · your site says Bath

What they say about you

Read how AI describes your brand in its own words, and find the facts it gets wrong, with your site's version beside them.

You manage your reputation where buyers now form it, and correct wrong facts at the source.

Then see the ten questions all of that came from, and correct them if we got your market wrong. The results are yours to trust because the questions are yours to check.

Step 2

Understand why AI passes you over

The verdicts say what. The readiness half says why, so the money goes on the cause.

Six readiness categories
See what on your site stops AI from citing you: citability, brand, content, technical, schema and platform, scored from measured signals so the same site scores the same twice.
You fix causes, not symptoms.
Content the engines will vouch for
The content category measures experience, expertise, authority and trust, the signals engines use to decide whether a source deserves citing (Google calls this E-E-A-T).
Named people, first-hand detail and real references are what get quoted.
Crawler and platform access
See whether the AI crawlers can read your site at all, platform by platform. We read the HTML your server returns without running JavaScript, because that is what they do.
The cheapest win there is: unblock a crawler and you exist to that engine.
Built to be cited, or actually cited
See whether your problem is structure or authority.
You spend on the right thing: content and schema, or reputation and mentions.

Built to be cited vs actually cited

Readiness is the cause. Citation is the effect. The gap tells you where the work is.

Built to be cited61/100

Actually cited5%

Your pages are built to be cited, yet the engines rarely cite them. This is an authority gap, not a structure gap: the fixes are off-site (mentions, reviews, references) more than on-page.

Step 3

Make the changes, with or without a developer

Every owner has a different amount of time, budget and technical help. Each route is covered, and every finding comes with the change to make.

A finding, straight out of a real audit

High

No AggregateRating on any of 50 product pages

Product schema is sound but lacks an aggregateRating property, so Google cannot render star ratings in results. Recommendation: populate it from the Trustpilot API in the product template. The schema block is in the report, ready to paste.

Hand over the list
Severity-tagged findings, ready-to-paste JSON-LD and a 30-day plan. Give your developer or agency a prioritised list and a month's schedule.
Progress starts this week without a strategy meeting.
Let a coding assistant do it
Each section comes with a prompt for Cursor, Claude Code or ChatGPT. Paste it in and it makes the changes, file by file.
Fixes without hiring a developer.
Most popular
Buy it done
Fix packages picked from your own findings, done by us, reviewed by you before anything goes live.
The zero-effort route when time matters more than money.

Step 4

Prove it moved

Visibility work is only worth paying for if you can see it pay back. The same questions, asked again, tell you.

Illustrative. Solid dots are audits, keyline dots are scans; readiness holds between audits while visibility and overall move.

Tracker and digest
A monthly re-run on the same questions and an email saying what changed and why: questions gained and lost, rank movement, tone, new claims.
Proof the work paid off, and an early warning when a rival overtakes you.
Real movement, not noise
Every question is asked five times; the score carries its band, and change is measured only on questions both runs asked.
You act on trends, not on a wobble.
Share links and the PDF
Brief your agency, developer or board from the same page, without your login.
Everyone works from the same evidence.

Measured, not guessed: the method is versioned and public, and we run it on ourselves.

Coming next

Own your identity in AI

Two things coming that give your brand a firmer footing in the engines' own knowledge. No dates promised; they are on the roadmap.

A Wikidata entity
An entity record the engines can resolve your brand to, prepared from your site and held for your review before it is published.
The single brand signal that scores highest.
Questions seeded from Search Console
Have the buyer questions start from the queries Google already shows you for, instead of our reading of your homepage.
Measured on real demand from day one.

When you ask AI about your brand,
who does it recommend?Find out, and change the answer.

Know where you stand today

Where you rank

Who gets cited

What they say about you

Where you rank

Who gets cited

What they say about you

Understand why AI passes you over

Built to be cited vs actually cited

Make the changes, with or without a developer

Hand over the list

Let a coding assistant do it

Buy it done

Prove it moved

Own your identity in AI

Three questions. One answer to each.

Find out which questions you are losing, and to whom.

When you ask AI about your brand,who does it recommend?Find out, and change the answer.

Know where you stand today

Where you rank

Who gets cited

What they say about you

Where you rank

Who gets cited

What they say about you

Understand why AI passes you over

Built to be cited vs actually cited

Make the changes, with or without a developer

Hand over the list

Let a coding assistant do it

Buy it done

Prove it moved

Own your identity in AI

Three questions. One answer to each.

Find out which questions you are losing, and to whom.

When you ask AI about your brand,
who does it recommend?Find out, and change the answer.